2026 marks 10 years of SISTER.
What started as a dream between two friends has grown into a community of women who share a love of beautiful clothes, creativity, and supporting small businesses. Looking back, I could never have imagined where it would take us.
My best friend Alice and I started SISTER together.
We were inspired by the women around us, our friends, our mums, our muses, and we wanted to create clothes that felt joyful, feminine, and easy to wear.
In the beginning, my kitchen table doubled as our workspace, the living room floor was our cutting table, and all orders were placed through Facebook. I was sewing apron dresses at home, selling them to friends, then friends of friends, and figuring everything out as I went. We rode all over Melbourne delivering dresses by hand to save on postage. Those early deliveries became one of my favourite parts of the journey, introducing us to so many women who would become loyal customers, friends, and part of the SISTER story.
As demand increased, it became clear that SISTER was growing into something much bigger than we had imagined. We expanded our team and moved into our very first studio space. We were still hand-writing every postage bag and packing each order ourselves.
Growing slowly allowed us to build SISTER thoughtfully, one order, one customer, and one collection at a time.
In 2017, we held our very first pop-up store on Smith Street in Collingwood.
We spent the day listening to Erykah Badu and watching people discover SISTER for the first time.
The love we received during the pop-up encouraged us to keep growing. Seeing how much our customers connected with and embraced our designs was inspiring, and their enthusiasm gave us the confidence to dream bigger and continue building SISTER into what it is today.
In 2018, the perfect shop became available in Fitzroy North. We weren't even looking for a storefront, but it felt like it was meant to be. We took the leap, and it remains our flagship store today.
Over the years, our special shop has held so many special memories for us.
From our wonderful shop girls getting to know you all to the electric energy of our yearly sales.
Today, SISTER is still a very hands-on business.
I design every collection, answer your emails, pack your orders, and oversee every step of the process. At its heart, SISTER has always been about creating clothes that make you feel good when you put them on, pieces that inspire confidence and become favourites you reach for again and again.
SISTER was my first baby (before I had a real one! - Cosmo), and the joy it brings me has only grown with time.
One of the most beautiful parts of this journey has been growing up alongside so many of our customers.
I've watched women discover SISTER through different chapters of their lives, and now, like me, many are stepping into motherhood too. Becoming a mum has given me an even deeper appreciation for the community we've built, and sharing this season of life alongside so many of you feels really special.
Thank you for being on this decade-long journey with me, SISTER has gone from strength to strength and that could not have happened without you and your support.